Mobile ad network AdMob will launch new ad formats for the iPhone, optimizing social networking, search and rich media display advertising on the Apple's device. Hitting the market July 1, the new capability will be available for both the iPhone's Safari browser and within iPhone applications.
AdMob is also combining search and display in a separate new format that will allow advertisers to add search boxes to banner ads so users can type queries directly within the units. The ads would enable people would be able to search a brand's mobile site or other database, such as an automaker's inventory of used car models at local dealerships.
The other two new ad formats expand options for rich media placements on the iPhone. One -- a multi-panel unit -- provides interactivity and animation with multiple calls to action in a single rich media unit. The other, a "scrolling canvas" unit, expands to a full mobile Web page when tapped without requiring users to click away from a site or iPhone application.
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