Fifteen new markets will go live immediately following the DTV transition on June 12, bringing service to major markets such as Boston, Houston, Miami and San Francisco, while others will follow throughout the year. In addition to adding new markets, immediately upon the transition, FLO TV also will expand service in existing markets including Chicago, Los Angeles, New York and Washington, DC. |
The FLO TV service is delivered using a technology that delivers video over the company's own dedicated mobile network, offering full-length simulcast and time-shifted programming from some of the world's top entertainment brands including CBS, ESPN, FOX, MTV and NBC. FLO TV also offers original content, having last month announced a deal with famed video blogger Amanda Congdon to bring exclusive content to subscribers.
According to a recent report by Nielsen, mobile video viewing grew 52 percent in Q1 2009 compared with the previous year.* FLO TV market research shows that viewers who watch the FLO TV service are spending an average of more than 25 minutes per day watching television on their phones. This is comparable to the average time U.S. cell phone users spend per day talking on their cell phones, according to CTIA's Semi-Annual Wireless Industry Survey 2008. The appeal of FLO TV's live programming is illustrated by a consistent pattern of increased viewership and consumer demand for major sporting and significant news events including an increase of 80 percent or more during the Presidential Inauguration and the 2008 Summer Olympics (exclusive programming to AT&T).
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